SOLED creates harmony between design and technology, ecology and economy and the heart and head. Harmony is precisely what we most require as humans.
There’s design, and there’s art. Good design is total harmony. There’s no better designer than nature - if you look at a branch or a leaf, it’s perfect. It’s all function.
Art is different. It’s about emotion.
AEC has long been focusing on how products can work with less. Nature and People are setting the example: the elegance of minimalism is evident in the form of a branch, a petal or a body – yet these are also filled with vitality, energy and efficiency.
In SOLED we focused on the notion of achieving more with less. A powerful design, intelligent functions and the efficient use of energy come together to create an extraordinary product and a collection that is bursting with organic energy and ecological values.